RECENT WORK
MSC World America Launch
In April 2025, I partnered with MSC Cruises to help launch MSC World America, their newest flagship and the first LNG-powered cruise ship based in the U.S. I was brought on to create content that positioned the experience as both luxurious and accessible, blending the vibe of a European holiday with the excitement of classic American cruising.
The launch brought together media, creators, and celebrities including Drew Barrymore, Gloria Estefan, and Orlando Bloom for a 3-day sailing from Miami to MSC’s private island in the Bahamas. I produced a mix of real-time and edited content that highlighted key features of the ship — from the design and entertainment to premium dining and private experiences. My goal was to build buzz and create a sense of FOMO, giving my audience an inside look before the ship officially launched to the public.
Deliverables included a pre-sail story set, a full-length Instagram Reel, and a curated series of Stories captured throughout the trip, with all content optimized for engagement and syndication.
ARCHER- Dating App Collaboration
I partnered with Archer, the LGBTQ+ dating app, to create content showcasing their Looking For Modes and Maps features. The collaboration highlighted how Archer makes real-world connections more authentic and inclusive, aligning seamlessly with their community-focused mission.
Parfums de Marly – Luxury Fragrance Content Collaboration
I created a Reel, Stories, and a set of professional photos for Parfums de Marly that showcased their signature fragrances in a modern, lifestyle-focused way. The goal was to capture the feeling and presence of the scent — something elevated, bold, and classic — through clean visuals and a confident tone. The content was styled to reflect the brand’s luxury image while staying authentic to my aesthetic and audience.
Expedia Group – One Key Rewards Launch
I partnered with Expedia Group to support the launch of their One Key rewards program, a unified loyalty platform across Expedia, Hotels.com, and Vrbo. The campaign centered around a high-energy event at New York’s Boom Boom Room, featuring a surprise DJ set by Anderson .Paak and appearances by Shay Mitchell, Nina Dobrev, Shaun White, and Olivia Culpo.
I created a Reel, Stories, and editorial photos from the experience, showcasing the app’s benefits and how I used it to book and organize my own travel. The content was styled to reflect a modern, effortless approach to rewards-based travel and included moments with brand partner Shay Mitchell and luggage from BÉIS.
This collaboration focused on blending lifestyle and function—positioning One Key as an easy, elevated way to travel smarter.